Discover the most dazzling transformation in Apgujeong Rodeo, the epicenter of South Korean trends. A BY BOM is a premium beauty salon that crafts the styles of Korea's top stars, including Ha Ji-won, Lee Je-hoon, and Sunmi.

K-POP Stars' Secret,
A BY BOM

More than just a place to get your hair done, it's a space where culture and art coexist, offering the ultimate healing experience in a sensuous interior. Designers at the pinnacle of their fields meticulously analyze your features, skin tone, and unique mood to propose a one-of-a-kind K-beauty solution. From the dazzling spotlight of idols to the elegant grace of actors, the perfect transformation you've imagined becomes a reality here.

Recommended Points

Beauty Hotspot for Top Korean Celebrities

A BY BOM is a beauty landmark frequented by numerous celebrities and trendsetters. Experience the precise touch of experts who you would normally only see at award ceremonies and photo shoots, and become the star of the screen for a day.

A Healing Space Where Art and Sensibility Breathe

The art pieces and modern interior placed throughout the salon offer special inspiration just by visiting. Escape the complex city and indulge in true luxury beauty that purifies not only your style but also your mind while staying in a private and relaxed atmosphere.

1:1 Custom Personal Branding

A BY BOM's artists focus on maximizing the inherent charm of each customer. We promise the highest level of satisfaction by designing customized colors and designs that express your individuality in the most sophisticated way, rather than a standardized style.


Program Information

Introducing A BY BOM's premium curriculum to complete your mood.

K-ACTOR & IDOL HAIR + MAKEUP (120 minutes)

Choose your preference between the elegance of an actor or the glamour of an idol. Experience the 'celebrity routine' perfectly completed from shampoo to dry and makeup with the delicate touch of a real on-site artist.

DAILY HAIR + MAKEUP (120 minutes)

Recommended when you want to meet the most radiant version of yourself not only on special days but also in everyday life. We will naturally bring out your inherent charm through sophisticated and refined K-beauty techniques to create your own unique atmosphere.

TRENDY HAIR COLOR & DESIGN PERM (120 minutes~180 minutes)

Achieve the pinnacle of hair styling through vivid and sensuous coloring while minimizing hair damage, and design perms that make styling easy every morning while adding rich volume.

HAIR TREATMENT CARE (90 minutes)

We promise smooth and glossy hair as if it were candy-coated. A BY BOM's signature clinic fills damaged hair with premium nutrients to complete an elastic texture.

'Time at A BY BOM is not just a procedure but the 'best investment for yourself.' Feel your beauty gradually becoming clearer with every touch of the artist's brush. This special transformation, which began in the heart of Apgujeong Rodeo, will change even the way you walk as you step out of the shop.'

• Please use it at the reserved time on the day of the experience. (We recommend arriving 10 minutes in advance.)
• This ticket is valid for use on the specified date and time.
• We will send you an e-ticket via email after confirming your reservation within 24 hours.

Address :
A by Bom
3rd floor, 40 Seolleung-ro 152-gil, Gangnam-gu, Seoul
Open in Google Maps

Operating Hours : 
Every day: AM 10:00 - PM 17:00 (Reservations every 30 minutes)
Open all year round (However, it may change depending on facility circumstances)

Contact :
Travolution Customer Center: +82) 02-6264-1115

• This ticket is not available for Korean nationals. (Product for foreigners only)
• This product is operated on a 100% reservation basis. Please be sure to observe the reservation time.
• If you are more than 10 minutes late than the reservation time without prior notice, you will be considered a no-show and will not be refunded.
• As it is a popular shop with local customers, confirmation may not be possible depending on the reservation situation. In this case, we will contact you individually.
• Additional costs may occur for changing styles or adding special treatments on-site, and this will be paid on-site with customer consent.
• The maximum number of people available is 6.
• All ages are welcome, and the same fee applies to adults and children.
• The facility is not responsible for accidents or injuries caused by the participant's failure to comply with precautions.